Transformational leadership characterizes itself through ethical behavior that empowers diverse communities nationwide. It is something one would expect to innovate over time, especially within the cultural diaspora. Applying authentic leadership and a transformative nature encompasses nonprofit organizations that do not seek financial gain to achieve their goals, complete their projects, and deal with other situations. Integrating ethical leadership, morality, and authenticity can help communities grow (Bauch, 2006). When using the concept for the goals set forth, complexities become understanding to others. According to Northouse’s book on Leadership Theories (2022), “[conceptualizing] is the capacity that gives leaders the power to analyze a multitude of problems and solve them without any creative sacrifices in the process” (p. 261). Shayne Nuesca, M.S., is the subject of the following paper. A recent Syracuse University alumni, Shayne Nuesca, is a Content Strategist and one creator of the “Mana.Alaska” and “SPRHDRS” media collectives. Nuesca’s projects, such as “Mana, The History We Inherit,” are the first collection from the collective, bringing together past and present experiences of those with Filipino culture, particularly in Alaska. While Filipinos have settled in Alaska for some time, many of their stories are untold. As a natural storyteller, Nuesca found like-minded individuals to work as a team to tell stories through various mixed methods of oral stories, art, and photojournalism. This project started from the ground up in the past year and found success through communication and cultural community building. The goal was to target the Filipino diaspora in the Alaskan community and manage to reach other urban centers across the nation. It is excellent to learn from someone such as this regarding educational outreach in multiple literacy forms. Some characteristics of a leader, like Nuesca, are someone who passes down knowledge to others (Wang, 2016), including a “commitment to shared goals and being a visionary that takes the program to new heights; emotional intelligence, such as empathy and expert authority in teaching, also play a role in closing theoretical gaps in organizational practice” (Wang, 2016, p. 82). Like research skills, digital skills play one of the most vital roles in connecting to diverse audiences online in a meaningful capacity. This paper explores the topics of authenticity, ethics, and the connection to organizational culture in education. Nuesca’s framework, according to Northouse (2022), aligns with authentic leadership, involving servant, pragmatic, and theoretical approaches.

Leadership and Strategic Challenges of the Interview Situation

Much of it was on the groundwork when supplemented with digital platforms. It is clear from considering both Burns’s perspective on leadership roles and higher education perspective that ethical leadership embeds itself in the morality of a leader that impacts a follower; therefore, more work is necessary in terms of creating a leadership theory that passes down critical thinking to other incoming leaders (Northouse, 2022, p. 430; Bacon & Byfield, 2018; Burns, 1978). Due to systemic discrimination, hyper-urban and rural areas remain disconnected from other geographic locations (Carbajal, 2018). Authors found that many technological issues relate to the ability to access stable data for extended periods (Greene & Murphy, 2021). Therefore, innovators like Nuesca continue to innovate ways to bypass obstacles in front of her vision for creating a cultural community beyond borders. According to Northouse (2022), transformative and adaptive leadership align directly with diversity, equity, and inclusion, necessities within most structural systems. Although DEI is still a rapidly developing subject, it is necessary to create profound changes in a highly patriarchal and transactional culture that lacks the soft skills, compassion, and empathy to lead others through meaningful teamwork building.

“I think I got to a point where to be completely candid, I just got tired of working for people. In a way, it came to a point where it was like, what type of legacy does one want to leave behind?” Nuesca said in a virtual Zoom interview (2023). As someone whose resume includes the Alaskan state government and, most recently, an NPR news affiliate, she says that what primarily drives her is the ability to leave something behind in a “meaningful way, in a valuable way for my community” (S. Nuesca, Nov. 10, 2023). Open discourse in a particular field can make a huge difference, especially in communication. Communication is rooted in community; empathy and compassion for humanity go hand in hand with a humble, authentic leadership style. It is clear that organizational culture sets standards for behavior in employees that determine their leadership behavior; thus, a relationship between “authenticity, morality, and organizational cultures aligns accordingly” (Schein, 1985). Northouse found that authentic leadership differentiates into broader aspects of observation. One is called a pragmatic approach; the other is called a theoretic approach (2022). Nuesca kept both approaches in mind as she maneuvered a new field while using her journalism and leadership skills to create a collective free of toxic positivity.  

Assessment of Organizational and Strategic Dynamics of the Situation

Because of the fast-paced changes in almost every industry, many leaders and business owners had to pivot to continue making a positive community impact, regardless of ways of communication. What other leadership factors may be necessary to consider now for effective management? Like all the other news organizations she worked with over the past few years, that is like understanding user habits about Alaska newsreaders. There is a level of disinformation that we have to sift through. When misinformation or disinformation pops up, it spreads rapidly, and one must correct it quickly. However, it takes a lot of research, outreach, and understanding of user behaviors to be an exceptional leader. Empirical studies have shown that when educators matched servant leadership with followers who desired it, this type of leadership positively impacted performance and organizational citizenship behavior (Otero-Neira et al., 2016; Ozyilmaz & Cicek, 2015). An essential leadership and followership challenge to address is equity in accessibility. Digital literacy in leadership is far more prominent as a challenging skill rather than a soft skill. This essay aims to present a concise overview of the significant aspects of the interview on leadership conducted and to rely on critical thinking to verify the data against other research. Moral, relational transparency is all about openness to sharing one’s authentic self, actual thoughts and feelings, and internalized moral perspective (Northouse, 2022; Azanza et al., 2013). Furthermore, according to (Northouse, 2022), letting go of characteristics such as egoism, utilitarianism, and more is essential. It is imperative not to have a selfish mindset when taking on roles that pass down skills one has learned to others (Northouse, 2022, p. 427).

Specific Leadership-Focused Recommendations and Approaches

Consider the scenario below from a step-by-step management approach, such as a strategic “long-term” permanent solution versus a “resolution of immediacy.” Both servant and authentic leadership drive the influence of organizational culture. The relationship between flexible cultures and authenticity, honesty, and transparency relates to employees at an internal level that should be stimulating (Azanza, G., 2013). With the rise of new companies and their subsequent growth, it is evident that management will always be needed. Those who maintain a business find themselves in higher education first. Therefore, one should always want the right people in management, as the best leaders have the most productive followers who also turn into influential leaders. It cannot just be anybody, especially when passing lifelong knowledge to new generations. Strong managers possess significant critical thinking skills, and one of the best leadership theories to derive from is servant, authentic, and ethical leadership. Mumford’s (2000) competency criteria for a leader include skills essential for a positive workplace to sustain itself successfully.  There is more than one list of what translates to being a strong, competent leader (Mumford et al., 2000). That is why Nuesca (2023) focuses on audience engagement and community leadership as one concept. Conceptualizing in management refers to the servant leader’s thorough understanding of the organization’s purposes, complexities, and mission. “This capacity allows servant leaders to think through multifaceted problems, know if something is wrong, and address problems creatively per the organization’s overall goals” (Northouse, 2022, p. 261). Nuesca (2023) cites consistent, organic growth with remote communities in Alaska, which can have validity for other states needing digital and media literacy. Nuesca (2023) knows there is a way that you can communicate with people so that they do not feel shut down or isolated in those situations. 

“And I think the nice thing about Mana and SPRHDRS is that they are like a collective because they are a group of us. Thus, being more open to people’s ideas provides the space for that because it is a group working toward one thing. Thus, it was in a better space to kind of foster that.” Furthermore, it was unlike any time she spent as a follower in an organization. Nuesca’s success in community engagement and outreach is detailed, showcasing the strategic use of digital platforms and organic campaigns to expand the collective’s reach. Trust, interdependence, genuineness, empathy, risk, and success in leadership behavior are emphasized.

“Team-wise, it [Mana] started with three, and then we expanded to about 15. Furthermore, that is, on the content and events side of things. We had zero stories this time last year. Then we expanded that to about 30. Then, 17 made it to the museum. We had no expectations for our launch event. We thought that it would just be like us and maybe 50 people. We had 50 chairs, right? We have 50 chairs in that atrium, and 1500 people came,” Nuesca cited her first museum curation with the state as a success of servitude in leadership (2023). “So I think we could only get a sense of our reach, just like a small sense of our reach on digital. We had worked on some digital, like organic campaigns on Instagram, and Facebook and all of that” (S. Nuesca, 2023). Behavior associated with trust, interdependence, genuineness, empathy, risk, and success will lead to more beneficial and productive results. Being an effective leader requires knowing how to get things done. The collective gained unanimous support from the Filipino American National Historical Society, Alaska Chapter.

Executive Summation of Key Leadership and Related Factors

While their following on Instagram is modest, it is clear that only some things are about one’s number of followers. It takes a strong team with a strategic leader who knows what obstacles are ahead and how to solve them. For significant societal displacement impacting many communities, building a community is essential. “I think we only had 300 followers on Instagram before that weekend. And then our Facebook is laughable. The beginning was laughable. There were about 50 people who were interested in our content, but it ended up being that the word got out through the community. Also, folks are sharing our stuff without asking, so we did not account for that,” says Nuesca. Northouse (2022) allows followers to identify with something greater than they value. Followers became effective at accomplishing their jobs and fulfilling their job descriptions. “And I was adamant that we ended up on there, no matter where we were in the paper. That is another example of seeing things through and contributing to the common goal. And that was to get as many people as possible at the museum, whether 50 or 100 or 1500,” Nuesca said. “So I think supplementally, the digital stuff was just that, supplemental to our outreach. However, we used it to inform our decisions, like how we would approach folks, where we would post up, and what events we would do to promote the exhibit. So it was not like, yeah, it was not all for naught,” says Nuesca. “I had put out a press release. Two people replied, but another email went to the managing editor, and they finally listened. We sent this press release two weeks ago, but here is why the public would miss out if this does not get news coverage” (S. Nuesca, Nov. 10, 2023).

Conclusion

Servant leadership also affects the way organizational teams function. Furthermore, digital and online literacy are essential for leaders of the 21st century. Different leadership theories, such as servant leadership, require an ethical response, authenticity, transparency, and an open mind adaptable to daily challenges (Northouse, 2022). Nuesca cites word of mouth through the Filipino community and persistence that landed her collective a front page in the state newspaper. “I tend to be like a driver regarding leadership style. One needs to see things through. We [the collective] wanted it to be in the Anchorage Daily News because that is the paper of record for the state,” Nuesca said. Besides serving, Greenleaf (1970) states that a servant leader also has a social responsibility to care for the marginalized. According to Northouse (2022), transformative and adaptive leadership align directly with diversity, equity, and inclusion, which is necessary within the educational system. “We do not see ourselves as having one person in charge or one leader. So, it is a collective, which speaks to just cultural values like Filipino cultural values, as everything has to be done with a collective approach to the community goals. So that has driven us [Mana] the most,” Nuesca said. “Somebody flew up from California just to see this exhibit in the hallway in some museum in Anchorage, Alaska. This fact is a testament to just our team.” In becoming a servant leader, a leader uses less institutional power and control while shifting authority to those following the leadership (Graham, 1991).

In Mana, The History We Inherit, members of the collective share their past and current experiences with Filipino culture, particularly in Alaska. Despite Filipinos’ long presence in Alaska, many of their stories are untold. Nuesca brought together like-minded individuals to tell stories through oral stories, art, and photojournalism. Communication and community building started from scratch last year and were crucial to this project’s success. Despite their modest number of followers on Instagram, it is clear that only some things are about numbers. Inheriting stories in real-time to bring permanence to them through various art mediums is vital for Filipino communities as their elders are highly regarded for their learned knowledge over generations. In summary, servant leadership and community building interconnect in the context of cultural growth. By prioritizing service, empathy, and the development of individuals, servant leaders contribute to creating a connected web of a positive and inclusive community within an organization, fostering cultural growth and sustainability.

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